Content Creator
Starting in August of 2022, I joined the Fempower Beauty team creating content and curating the social calendar primarily for Instagram, and additional content for TikTok, Facebook, LinkedIn, and the occasional blog post. My contribution ranges from graphic design to photography, copywriting, and campaign development.
Graphic Design
Using the Fempower Beauty brand book, I created this visual identity for our marketing materials to emphasize the Lipstick Lesbian's core values: affirmation and intentionality through makeup.
Photogaphy
When I arrived, I pushed for a move from studio photography to UGC, putting Fempower lipstick where it belongs: in everyday life, making every moment look good.
Edited Content
Working at a small business means we all wear many hats. These photos were captured by my team and edited by me.
